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The Hated One
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Episode 254 - Is Apple's AI search tool actually private?

Apple makes some bold claims about using AI to search images on your phones privately. Do their claims hold up?

Sources

Apple opts everyone into having their Photos analyzed by AI: https://www.theregister.com/2025/01/03/apple_enhanced_visual_search/

Apple Photos & Privacy: https://www.apple.com/legal/privacy/data/en/photos/

Stronger than a promise: proving Oblivious HTTP privacy properties: https://blog.cloudflare.com/stronger-than-a-promise-proving-oblivious-http-privacy-properties/

Episode 254 - Is Apple's AI search tool actually private? Episode 254 - Is Apple's AI search tool actually private?

Comments

This is amazing. Thanks for the feedback. This is gonna help my research. I am gonna make content about this.

The Hated One

And it terms od how well, I think it works very well. For example I started taking pictures of beer cans because I don't remember which ones I liked. I search for "beer" and they just show up! Yes I could use a note but have to remember where I saved it, taking a picture takes a second, with the phone locked. Or if I want to show a barber my go to haircut I cna just search "haircut" and find the picture with all my haircuts. Or if I was at a famous location I just search for the location name and find it (although I could also use their map view and find it that way)

Hasty Pastry

https://ente.io/ml/

Hasty Pastry

How well does it work? That's actually interesting.

The Hated One

Ente.io did this for phone locally without a need for an internet connection

Hasty Pastry


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